--- title: "CEO Chat: Rainforest" description: While most competitors focus primarily on driving down costs, we focus on driving volume expansion and profitability for our software platform clients. image: https://finmedpartners.com/hubfs/Product%20cover%20image%20v2%20resized.jpg --- [![FinMed Partners-1](https://finmedpartners.com/hs-fs/hubfs/FinMed%20Partners-1.png?width=200&height=65&name=FinMed%20Partners-1.png "FinMed Partners-1")](https://finmedpartners.com/) - [About](https://finmedpartners.com/about) - [Services](https://finmedpartners.com/services) - [Team](https://finmedpartners.com/team) - [Insights](https://finmedpartners.com/insights) - [Blog](https://finmedpartners.com/blog) - [HFF 2026](https://finmedpartners.com/hff) [CONTACT US](https://finmedpartners.com/contact-us) ## Search # CEO Chat: Rainforest ![](https://finmedpartners.com/hubfs/Product%20cover%20image%20v2%20resized.jpg) ![ Joshua Silver, Founder & CEO](https://finmedpartners.com/hubfs/Joshua%20headshot%202024-1.jpg) [Joshua Silver, Founder & CEO](https://finmedpartners.com/blog/author/joshua-silver-founder-ceo) August 26, 2024 Share : [mailto:?subject=Check+out+this+blog+post%3A+CEO+Chat%3A+Rainforest&body=I+thought+you+might+enjoy+this+blog+post%3A+https%3A%2F%2Ffinmedpartners.com%2Fblog%2Fceo-chat-joshua-silver-rainforest](mailto:?subject=Check+out+this+blog+post%3A+CEO+Chat%3A+Rainforest&body=I+thought+you+might+enjoy+this+blog+post%3A+https%3A%2F%2Ffinmedpartners.com%2Fblog%2Fceo-chat-joshua-silver-rainforest) #### Company: [RAINFOREST](https://www.rainforestpay.com) (private) #### Headquarters: Atlanta, GA #### Year Founded: 2022   #### 1. What problem was RAINFOREST founded to solve? My first startup, Patientco, was a healthcare patient financial engagement company. After exiting to Waystar, I spent several years running a consulting firm focused on helping software companies embed payments and other financial services to their products. SaaS companies were all looking for the same basic thing – a payments provider who offered robust, modern technology with a great developer experience, exceptional customer service, and fair commercial terms with full portability of merchant data. But there was no payment provider who offered this, and software companies were forced to choose between great tech, expert support, and fair commercials. Until Rainforest..   #### 2. How do you describe RAINFOREST'S right to win in your market? While most competitors focus primarily on driving down costs, we focus on driving volume expansion and profitability for our software platform clients – which ultimately drives the revenue, retention, and enterprise value that these companies are looking for. Rainforest was purpose-built for software platforms, not wrapped around a legacy processor. The end result is a high-quality payment experience that’s easy for software companies to implement and easy for merchants to use. We built millions of dollars of consulting expertise right into the product, implementation process, and support model, so our platform clients have everything they need to create a winning payments product.   #### 3. What are your key goals and definition of success in the next 12 months? Our goal is to be the best embedded payments provider, period. On the product side, we’re focused on features that enable our platform partners to grow their payment volume without creating a lot of merchant support demands or manual work for the platform’s internal team. This includes increasing the self-serve functionality in our embeddable components, and automating interchange optimization. On the service side, we’re doubling down on the white-glove support we’re known for. We aim to over-deliver for our platform partners every day, and we know we’re successful when we see their processing volume grow month over month over month. TAGS [#Payment Infrastructure/ Platform](https://finmedpartners.com/blog/tag/payment-infrastructure-platform) [#CEO Chat](https://finmedpartners.com/blog/tag/ceo-chat) Share : [mailto:?subject=Check+out+this+blog+post%3A+CEO+Chat%3A+Rainforest&body=I+thought+you+might+enjoy+this+blog+post%3A+https%3A%2F%2Ffinmedpartners.com%2Fblog%2Fceo-chat-joshua-silver-rainforest](mailto:?subject=Check+out+this+blog+post%3A+CEO+Chat%3A+Rainforest&body=I+thought+you+might+enjoy+this+blog+post%3A+https%3A%2F%2Ffinmedpartners.com%2Fblog%2Fceo-chat-joshua-silver-rainforest) ## Our Blog [View All](https://finmedpartners.com/blog) [![](https://finmedpartners.com/hs-fs/hubfs/Tyler%20Stafford%20cropped.png?width=352&name=Tyler%20Stafford%20cropped.png)](https://finmedpartners.com/blog/ceo-chat-panacea-financial) ### [CEO Chat: Panacea Financial](https://finmedpartners.com/blog/ceo-chat-panacea-financial) ![Tyler Stafford, CEO & Co-Founder](https://finmedpartners.com/hubfs/Tyler%20Stafford%20square.png) [Tyler Stafford, CEO & Co-Founder](https://finmedpartners.com/blog/author/tyler-stafford-ceo-co-founder) We founded Panacea to build a financial platform designed specifically for doctors — from medical school through residency, practice ownership, and beyond. [![](https://finmedpartners.com/hs-fs/hubfs/Instinct%20Pay.png?width=352&name=Instinct%20Pay.png)](https://finmedpartners.com/blog/providers-show-strong-interest-in-embedded-financial-services) ### [Providers show strong interest in embedded financial services](https://finmedpartners.com/blog/providers-show-strong-interest-in-embedded-financial-services) ![Henri Cattier, Partner](https://finmedpartners.com/hubfs/henri-cattier.jpeg) [Henri Cattier, Partner](https://finmedpartners.com/blog/author/henri-cattier-partner) Healthcare providers are signaling they want payment processing and the broader universe of embedded finance built directly into their practice software. [![](https://finmedpartners.com/hs-fs/hubfs/Zelis%20blog%20image.png?width=352&name=Zelis%20blog%20image.png)](https://finmedpartners.com/blog/ceo-chat-zelis) ### [CEO Chat: Zelis](https://finmedpartners.com/blog/ceo-chat-zelis) ![Dylan Papa, SVP & GM, Commercial Growth & Partnerships](https://finmedpartners.com/hubfs/Dylan%20Papa%20Headshot%20avatar.jpeg) [Dylan Papa, SVP & GM, Commercial Growth & Partnerships](https://finmedpartners.com/blog/author/dylan-papa-svp-commercial-growth) Zelis was founded to solve a core challenge in healthcare: a fragmented financial experience that is difficult to navigate. [![](https://finmedpartners.com/hs-fs/hubfs/DML%20Square%202025-1.png?width=352&name=DML%20Square%202025-1.png)](https://finmedpartners.com/blog/ceo-chat-boost-payment-solutions) ### [CEO Chat: Boost Payment Solutions](https://finmedpartners.com/blog/ceo-chat-boost-payment-solutions) ![Dean M. Leavitt, Founder & CEO](https://finmedpartners.com/hubfs/DML%20Square%202025%20square.jpg) [Dean M. Leavitt, Founder & CEO](https://finmedpartners.com/blog/author/dean-m-leavitt-founder-ceo) Boost was founded to address inefficiencies in B2B payments where legacy methods create friction, delay and unnecessary cost. [![](https://finmedpartners.com/hs-fs/hubfs/Pharmacist%20giving%20credit%20card%20to%20costumer%20at%20pharmacy.jpeg?width=352&name=Pharmacist%20giving%20credit%20card%20to%20costumer%20at%20pharmacy.jpeg)](https://finmedpartners.com/blog/the-acceleration-of-surcharging-a-new-reality-for-healthcare-payments) ### [The Acceleration of Surcharging: A New Reality for Healthcare Payments](https://finmedpartners.com/blog/the-acceleration-of-surcharging-a-new-reality-for-healthcare-payments) ![David Stievater, Partner](https://finmedpartners.com/hubfs/David%20S%20-%20Sep%202023.jpeg) [David Stievater, Partner](https://finmedpartners.com/blog/author/david-stievater-partner) Surcharging is accelerating. J.D. Power finds 35% of U.S. small businesses now surcharge credit cards. Healthcare is moving faster. [![](https://finmedpartners.com/hs-fs/hubfs/DSC00909.jpeg?width=352&name=DSC00909.jpeg)](https://finmedpartners.com/blog/ceo-chat-inbox-health) ### [CEO Chat: Inbox Health](https://finmedpartners.com/blog/ceo-chat-inbox-health) ![Blake Walker, Co-Founder, CEO](https://finmedpartners.com/hubfs/DSC00909%20copy.jpeg) [Blake Walker, Co-Founder, CEO](https://finmedpartners.com/blog/author/blake-walker-co-founder-ceo) We founded Inbox Health to approach patient billing as a communication platform rather than just a payment problem. # The intersection of healthcare and payments We are keeping tabs on what is happening in healthcare payments. Let us do the work so that you don't have to. Sign up for our weekly newsletter for synthesized insights into the latest news in this space. 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