FMP Blog

CEO Chat: Paytient

Written by Brian Whorley, Founder & CEO | 4/9/26 8:40 PM

COMPANY: PAYTIENT

Headquarters: COLUMBIA, MO

Year Founded: 2018


WHAT PROBLEM WAS PAYTIENT FOUNDED TO SOLVE?

I think society has an entirely reasonable desire to know the price of care ahead of time and have the means to simply pay that price. I’m working to help employers and health plans provide a better patient experience for the majority of people who live inside larger and larger deductibles and rarely reach their out-of-pocket max. If we think about this trillion dollar tranche of healthcare (the out of pocket or cash pay) as something to curate and care for rather than just leave people on their own, I think you can improve lives and create something meaningful.

HOW DO YOU DESCRIBE PAYTIENT'S RIGHT TO WIN IN YOUR MARKET?

As the category creator of this employer-sponsored payment/cash pay platform, we’re the market leader… every time we contract with a new employer or insurer, we’re growing the market. We’re contracted with 100% of the health insurers in the Fortune 100 and they’re innovating to create simple, better patient experiences regarding payment and affordability - those make a real difference on a societal scale. We’re powering the Medicare Prescription Payment Plan for nearly half the country. It is now a federal standard for MAPD and PDP plans to enable patients to pay for their prescriptions over time - catalyzing plan-sponsored payment innovation.

WHAT ARE YOUR KEY GOALS AND DEFINITION OF SUCCESS IN THE NEXT 12 MONTHS?

We will listen to our employer and insurer clients needs and help them more cost efficiently ensure all of their employees can effortlessly afford care. We will scale more people through direct and embedded partnership experiences, meeting rising demand for adaptive health plans with integrated payment solutions. Beyond access, we aim to lower the price of care by surfacing transparent, transactable cash prices to our members. We’re committed to innovation, operational excellence, and create a culture shaped by an unshakable belief in the better tomorrow we are building together.