FMP Blog

CEO Chat: VerityPay

Written by Bob Bowdon, CEO | 3/4/25 10:04 PM

Company: VerityPay

Headquarters: HOUSTON, TX

Year Founded: 2020

 

1. What problem was VERITYPAY founded to solve?

VerityPay streamlines patient refunds and provider payments in the healthcare industry by enabling direct, instant payments via SMS text messages. Traditional payment processes are often slow, costly, and prone to errors, leaving patients and providers frustrated. VerityPay eliminates the need for checks or complex integrations, saving time and money while enhancing patient satisfaction. By simplifying reimbursements and provider payments, VerityPay ensures healthcare organizations can focus on delivering care, not managing payment logistics.

2. How do you describe VERITYPAY's right to win in your market?

VerityPay’s right to win lies in its unique SMS-based payment solution that requires no upfront integration, its exceptional user experience, and its ability to cut costs for healthcare providers. By leveraging innovative technology, we address a clear pain point: the inefficiency of traditional payments. Our solution is secure, scalable, and built with the flexibility to integrate into any ERP system, giving us a competitive edge. VerityPay’s simplicity and speed resonate in a market that demands efficiency.

3. What are your key goals and definition of success in the next 12 months?

Our key goals include expanding VerityPay’s footprint in the healthcare industry, onboarding at least 10 major healthcare providers, and achieving a seamless integration option with leading healthcare ERPs. Success is defined by increased adoption, positive feedback from clients, and measurable improvements in payment processing times and cost savings for providers. Additionally, we aim to solidify partnerships with strategic players in the healthcare space to drive long-term growth and innovation.