COMPANY: FinMKT

Headquarters: New York, NY

Year Founded: 2016

FinMkt is revolutionizing embedded lending and payments technology with award-winning, cloud-based solutions. Its sophisticated, API-driven platform empowers healthcare providers to offer seamless consumer lending, point-of-sale financing, and payment solutions. Designed for speed to market, FinMkt’s customizable technology enhances competitiveness, adapts to market changes, and delivers exceptional user experiences—all backed by white-glove service and 7-day live support.

WHAT PROBLEM WAS FINMKT FOUNDED TO SOLVE?

FinMkt was founded to solve a critical gap in healthcare financing: patients being denied care due to limited financing options, and providers losing revenue from single-lender rejections. Traditional point-of-sale financing meant one lender, one decision, one lost opportunity. Our multi-lender platform alongside our modern (no hardware) credit card and checks payment solution revolutionized this by creating a marketplace that instantly connects patients with multiple financing options in real-time. For large healthcare organizations, CaptivLend enables them to become their own lenders, capturing origination economics while maintaining control. Both solutions mean higher approval rates, better patient access to care, and improved provider revenue.

HOW DO YOU DESCRIBE FINMKT'S RIGHT TO WIN IN YOUR MARKET?

Our right to win stems from offering flexibility that matches each provider's scale and goals. For smaller and mid-sized practices, our multi-lender platform delivers unmatched approval rates by instantly accessing multiple financing partners—eliminating single-lender limitations. For large healthcare organizations, CaptivLend provides the infrastructure to originate their own loans, capturing significant economics while controlling the patient experience. We've built the technology, lender relationships, and regulatory expertise that would take years for providers to develop independently. Our dual approach means we serve the entire healthcare market with solutions that genuinely benefit both providers and patients.

WHAT ARE YOUR KEY GOALS AND DEFINITION OF SUCCESS IN THE NEXT 12 MONTHS?

Our primary goals are expanding our multi-lender platform to more practices nationwide and scaling CaptivLend adoption among large healthcare systems along with our modern payments platform. Success means measurably improving patient access to care through higher approval rates across our multi-lender network and demonstrating compelling ROI for health systems originating their own loans. We're focused on deepening lender partnerships, enhancing platform technology for faster decisions, and proving that our solutions drive both practice growth and patient satisfaction. Ultimately, success is quantified by patients receiving needed care that our financing solutions made possible—transforming financial barriers into accessible pathways to treatment.