Company: ADYEN

Headquarters: San Francisco and Amsterdam

Year Founded: 2006

1. What problem was Adyen founded to solve?

Adyen was founded to simplify the complex and fragmented payments landscape for enterprise-scale businesses. Initially, we built a unified payments platform for global brands like Uber, Spotify, McDonalds, and Microsoft, enabling them to streamline operations and focus on their core business.

With the rise in vertical SaaS platforms over the last decade, our enterprise-grade solution has enabled leading platforms like Modernizing Medicine and Lightspeed to embed payments directly into their SMB-focused workflows. For healthcare platforms, this means offering embedded payments that enhance both provider efficiency and patient experience. Patients benefit from seamless, convenient payment interactions, while providers reduce complexity, lower costs, and optimize revenue collection.

By embedding Adyen’s payments infrastructure, healthcare platforms not only improve user experience but also unlock new revenue opportunities, driving growth and enhancing overall performance.

2. How do you describe Adyen's right to win in your market?

Adyen’s right to win comes from our comprehensive, end-to-end ownership of the payments stack. Our entirely in-house built platform, combined with global banking and acquiring licenses, offers unmatched control, speed, and reliability.

Our integrated solutions, including acquiring, issuing, capital lending, and business accounts, and terminal options enable platforms to deliver exceptional customer experiences. Embedding Adyen reduces complexity, accelerates transactions, lowers costs, and enhances patient satisfaction, positioning platforms for sustained growth and competitive advantage. Key advantages include:

• Speed and reliability: Direct access to bank and card rails ensures faster, more reliable transactions.
• Flexibility and customization: Our unified platform easily adapts to unique customer needs, especially in healthcare.
• Reduced complexity and costs: Eliminating third-party dependencies streamlines operations and reduces vendor management costs.
• Enhanced consumer experience: Our solutions empower businesses to provide superior customer interactions

3. What are your key goals and definition of success in the next 12 months?

Over the next 12 months, our primary goals are to grow our impact as the leading financial technology partner for healthcare platforms. We define success by the success of our customers. This means empowering healthcare providers through embedded finance solutions and working collaboratively with platforms to deliver tangible improvements. We will continue innovating our platform to support their evolving needs and drive sustainable growth.

For more information:

Adyen for Healthcare website

Embedded finance adoption report (Adyen/ Bessemer Venture Partners)