Company: Lynx

Headquarters: BOSTON, MA

Year Founded: 2022

1. What problem was LYNX founded to solve?

Lynx was founded to solve the deep inefficiencies and fragmentation that plague healthcare payments and administration. Today’s system is burdened by outdated, siloed infrastructure, forcing health plans, financial institutions, and benefits administrators to rely on disconnected, manual processes that lead to errors, delays, and high administrative costs.

Lynx provides a unified, plug-and-play API-first platform that modernizes these workflows, creating a seamless, efficient, and highly scalable solution. By integrating all healthcare payment types and benefits administration into a single ecosystem, we enable organizations to automate transactions, ensure compliance, and deliver a frictionless experience to both members and providers. As a result, Lynx administrators can fully build and/or embed an HSA/FSA, Supplemental Benefit account, or even OTC product store in as little as 10 weeks. Lynx empowers stakeholders to stay ahead of regulatory changes, expand their offerings, and drive greater financial and operational efficiency.

2. How do you describe LYNX's right to win in your market?

Lynx’s right to win comes from our ability to support all healthcare payment types and use cases through a single, modernized platform—something legacy systems and niche providers struggle to deliver.

Unlike traditional solutions that are often rigid, fragmented, or built for specific segments, Lynx offers an end-to-end infrastructure that seamlessly integrates both established markets like Consumer-Directed Health (CDH) administration and emerging opportunities such as Medicare Advantage supplemental benefits, and emerging markets like Individual Coverage Health Reimbursement Arrangements (ICHRA).

Lynx’s API-driven architecture eliminates the need for complex, costly integrations, enabling partners to rapidly deploy new solutions, enhance compliance, and scale efficiently. By combining flexibility, breadth of coverage, and ease of implementation, Lynx delivers a differentiated, future-proof solution for the evolving healthcare payments ecosystem.

3. What are your key goals and definition of success in the next 12 months?

Over the next 12 months, Lynx is focused on helping health plans, financial institutions, and benefits administrators modernize healthcare payments and benefits management. By expanding our capabilities in Medicare Advantage supplemental benefits, Medicaid value-added benefits, and ICHRA, we enable organizations to efficiently manage and distribute funds while improving member experiences. Additionally, we are enhancing Consumer-Directed Health (CDH) account administration, ensuring greater automation, compliance, and security. Success will be measured by our ability to streamline operations, deliver seamless API-driven solutions, and remove friction from payments, empowering the industry to operate more efficiently and serve members more effectively.